Hi everyone,

The global wine market is undergoing a fascinating transformation driven by shifting consumer preferences, emerging markets, and innovation in production and distribution. As we dive deeper into 2025, I’d love to open a group discussion around where the wine industry is headed.

Here are a few key points to spark the conversation:

🔸 Premiumization & Craft MovementConsumers are increasingly leaning towards premium, artisanal, and sustainably-produced wines. How is this trend impacting mass-market brands and traditional wine-producing regions?

🔸 Digital & DTC ChannelsE-commerce and Direct-to-Consumer (DTC) models have revolutionized how wine is marketed and sold. What are the best strategies to succeed in this digital shift?

🔸 Youth & Diversity in Wine ConsumptionMillennials and Gen Z are changing the game with a preference for natural wines, wine spritzers, and even alcohol-free alternatives. How is the industry adapting to engage younger and more diverse demographics?

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